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  1. Курстар
  2. Дистанционное обучение
  3. Факультеты
  4. Экономический факультет
  5. Кафедра экономики и предпринимательства
  6. International business (Хойч Айжан)
  7. Lecture 12. Entry strategy and strategic alliances
  8. Seminar questions
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Seminar questions

Completion requirements

Answer the following questions in written form:

  1. Explain the three basic decisions firms must make when they decide on foreign expansion: which markets to enter, when to enter those markets, and on what scale.
  2. Compare the different modes firms use to enter foreign markets.
  3. Identify the factors that influence a firm’s choice of entry mode.
  4. Recognize the pros and cons of acquisitions versus greenfield ventures as an international market entry strategy.


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