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Lecture 12. Entry strategy and strategic alliances
Explain the three basic decisions firms must make when they decide on foreign expansion: which markets to enter, when to enter those markets, and on what scale.
Compare the different modes firms use to enter foreign markets.
Identify the factors that influence a firm’s choice of entry mode.
Recognize the pros and cons of acquisitions versus greenfield ventures as an international market entry strategy.
Evaluate the pros and cons of entering into strategic alliances when going international.