International busine ...

Understand the importance of business analytics and international market research.

Explain why it might make sense to vary the attributes of a product from country to country.

Recognize why and how a firm’s distribution strategy might vary among countries.

Identify why and how advertising and promotional strategies might vary among countries.

Explain why and how a firm’s pricing strategy might vary among countries.

Understand how to configure the marketing mix globally.

Describe how globalization is affecting product development.